Managing Partner & Lead Researcher
Observing and recording how people tick since 2002
Mystified by your customers? Helen is never at a loss when the human psyche is involved. As a mixed-methods Ph.D. researcher with a background in social psychology, marketing, and digital media, Helen has solved people problems across social, entertainment, hardware, government, healthcare, and education sectors.
Her just-in-time insights have helped clients like TikTok and Meta capitalize on their strongest bets and save over $25M to date on 0-to-1 initiatives, while driving user growth and retention. Her projects steered early executive decision-making on policy, shaping verticals that entice Gen Z users and international markets alike. Her clients continue to leverage her product-strategy recommendations today.
Her deep commitment to understanding users has boosted engagement, creation, and other core metrics for top entertainment giants. Helen works at the intersection of user-centric design, business strategy, and community-building, inspiring collaborations and knowledge-sharing in the organizations she serves.
A recent Seattle transplant, Helen wonders how she ever lived without mountains, lakes, and perpetual green. Her guilty pleasures include buying journals (that she doesn’t write in) and picking far-flung destinations to visit next. 🥝
